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Google Analytics, by Jerri L. Ledford, Joe Teixeira, Mary E. Tyler
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Get the most out of the free Google Analytics service—and get more customers
Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.
You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.
- Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
- Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
- Shares techniques for converting end users into customers
- Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use
With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
- Sales Rank: #1382696 in eBooks
- Published on: 2011-02-02
- Released on: 2011-02-02
- Format: Kindle eBook
From the Back Cover
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you're not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
About the Author
Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.
Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.
Mary E. Tyler is a professional technology journalist and a former Web and software developer.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Third Edition is Good But Not Great
By Mister Fenster
New technologies like Google Analytics change so fast. I purchased the third edition of this book from among a group of three or four books on this subject because it was the newest release. A second consideration, for me, was that I wanted a book specific to Google Analytics rather than a book focused on the larger subject of Web analytics. I wanted a book that would point me at the important features of this tool without reading an extra 300 pages of analytics theory.
This book delivers as a quick start guide and reference to Google Analytics, but it also has some minor flawed. The coverage of advanced applications of Google Analytics is good. It presents clear examples of how to use all the features of Analytics, and puts all those features in a larger context. The book is both a blueprint for setting up your site analytics, and a reference you can revisit later. That larger context of how to set up your first analytics program is what makes this book worth buying. There are plenty of topics on the Web about using Google Analytics, but you don't get a good guide to the big picture of how to set up your analytics program from a bunch of disparate topics scattered around the Internet.
This new edition has some flaws. Especially in the first third of the book, some topics aren't very well written. For example, in the introductory section of the book, where they compare Google Analytics to log file analyzers, some of what is said seems to be wrong, and the information on setting up your tracking code is a bit outdated. Minor problems but worse than what I would expect in a published book.
Bottom line, it serves the purpose of an introduction and guide to Google Analytics. I'm using it.
3 of 3 people found the following review helpful.
Google analytics back to back.
By Usama Qasem
A good book that explains Google Analytics in a really good way.
Two things i have against the book:
1- Doesn't really say much about web metrics.
2- Google Analytics is a product that move very fast and I don't think there is a book that can handle that.
My advice: read the book but keep your self busy with the tool it self for better understanding.
2 of 2 people found the following review helpful.
analtyics
By Dinah R. Berch
I purchased this book because I manage the analytics account for my company and really wanted some helpful assistance for using the more complex functions of analytics - like event tracking and custom reports. Unfortunately, this book assumes a higher level of knowledge of javascript and web-lingo than I currently have, and just doesn't break things down as much as I was hoping.
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