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The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders
Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation―and get results.
"An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies
"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President’s Organization
"The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group
"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group
"Makes the capable business person more capable, more successful, and definitely more confident." -- Martha Stewart
Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.
This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.
Using his proven step-by-step system, you can:
- Position yourself as a leader in your industry.
- Command any venue and compel any audience.
- Use the "8-second rule" to make a strong first impression.
- Speak with the confidence of a CEO.
- Outperform in any presentation.
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.
The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.
Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.
- Sales Rank: #33405 in Books
- Brand: Toogood, Granville N.
- Published on: 2010-07-16
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .80" w x 5.80" l, .91 pounds
- Binding: Hardcover
- 240 pages
About the Author
About the Author
Granville Toogood is a principal Faculty Member of Liminal Group, President of Granville Toogood Associates, a best-selling author, consultant, seminar leader and speaker who has inspired audiences all over the world. His clients have included more than two-thirds of the Fortune 500 CEOs and thousands of executives and managers from other blue-chip companies, including GE, Deloitte & Touche, NBC, Morgan Stanley, Swiss Bank, Philip Morris, UBS, Credit Suisse, NYSE, Northrop Grumman and Citigroup, among others. He is creator of the benchmark Perfect Presentation concept. He is a former Life Magazine and television reporter who produced The Today Show News, and produced network news programs for NBC and ABC.
Most helpful customer reviews
13 of 15 people found the following review helpful.
Some good points, but not my favorite...
By lmorey
I found that reading "The New Articulate Executive" was a little difficult. It was written fairly dry, and I had a hard time keeping an interest - I pretty much had to make myself read it. There were a few good ideas and lessons though, mostly in the first half of the book.
One of the key takeaways was the POWER (Punch, One theme, Windows, Ear, Retention) formula: to have a strong start, have one theme in the presentation, support your theme with good examples, use conversational language in your presentation, and have a strong ending. Some ideas Toogood gave for having a strong start include beginning with the ending by giving an overview of the "big picture" in 45 seconds, telling a personal story that is related, and using humor, which is obviously very risky. When defining the outline of your presentation and theme, Toogood proposes two methods: the rocket and the necklace. The rocket uses sub-themes and examples to connect to your overall theme, while the necklace uses one theme (no sub-themes) with examples. Some ideas the author gave for having a strong ending include summarizing the key points, loop back to the beginning, and calling for action of your audience.
Toogood also mentioned some time-based tips that I felt were useful. The first of these tips was that an audience typically has an attention span of 18 minutes - he calls it the "18 minute wall." He recommends that the presenter switches gears every 18 minutes to keep the audience engaged by holding a Q&A session, showing a video clip, telling a story, etc. The second time-based tip he introduces is the "8 second rule," which states that the presenter has 8 seconds to grab the audience's attention. The last tip is the "8 second drill," which is more of an exercise in being able to bottom line your point in 8 seconds. He recommends starting at getting your bottom line down to 3 minutes, then working your way down to 8 seconds.
There are some other miscellaneous tips that Toogood gives that I thought were of interest. He suggests making graphics to scale when trying to show changes in growth or size, and simplifying charts and graphs as much as possible. I believe the latter suggestion is hard to do in my particular field because the business needs to be able to see the numbers rather than visualizing them.
13 of 15 people found the following review helpful.
A Great Book Now Even Greater
By j e lukaszewski
Until this book came out, it was really hard to imagine how Granville Toogood, or Granny, as he is known to his friends, colleagues and clients, could have improved on his original version of The Articulate Executive. But, now comes the NEW Articulate Executive, which IS new, interesting, sensible, insightful, and even more practical than its predecessor. It is also vintage Granville Toogood.
Here's a special tip. Skip right to page 215 and take The Articulate Executive Quiz. It's a very interesting self analysis. The quiz is your systematic roadmap to help maximize Granny's wisdom. It will also help you bring into focus your vision of yourself, how to articulate it and achieve it. Great leaders are articulate leaders. Visionary leaders can articulate their vision. The executives of tomorrow can articulate where we are headed. If you have something to say that matters, this us your deskibook.
4 of 4 people found the following review helpful.
Look, Act and Sound Like a Leader
By DhinaG
The Author Granville N Toogood started with a very good point that "when you marry brains and talent with outstanding communications skills, the sky's the limit". I have to agree with the author that business people should borrow experience from politicians. Author clearly explains "Getting the message across" chapter with rocket and necklace theme and adding them to "POWER formula". The "8 second rule" and the five ways to get around the 18 minute audience attention span are valuable information. The "Powerpoint paradox" chapter got lot of valuable important information for readers who rely on PowerPoint too much. The 10 things never do, three rules; (1.)The Oreo, (2.) Get rid of those word slides, and (3.) Tell and shows are useful information.
This book is extremely helpful to everyone who wants to Look, Act, and Sound Like a Leader.
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